My Download Now

My Download Now

What is an Ebook and How Did They Begin?

Ebooks are the electronic equivalent to regular hardback or paperback books. The end result is just as portable and extremely versatile.
Ebook readers are developed knowing you may likely wish to read in low light conditions, so the portable ebook reader of choice allows you to read at night – something that is much harder to do with a traditional book.
A simple definition of an ebook is an electronic file that contains literature and accompanying graphics. Ebooks are typically downloaded online in a password-protected environment.
What a brick and mortar store is to traditional books, online ecommerce is to ebook distribution. The method of propagating ebook material is by paid file transfers and then viewed with an applicable ebook reader software program.
You will notice that just as a typical book has cover art, so too do ebooks. Many ebooks are set up to have a similar look and presentation to traditional books. There may be several reasons, but the predominate reason is simply because this is how most people are used to viewing books. It is possible to download an ebook that has sound effects of a page being turned as you advance pages.
Ebook developers have worked hard to blend the familiar with practicality. In the end, readers should find little adjustment is needed in making the switch from paper books to electronic.
Obviously many readers will continue to purchase traditional print books, but will add ebooks as a means tapping into this portable technology. This phenomenon is much like the change from 35mm cameras to digital. There were many holdouts that thought the digital camera was a passing fad, but in time many consumers added a digital camera to their collection and systematically dropped the use of 35 mm. I suppose the biggest difference is that regular book publishing and ebook publishing co-exist a bit better than my camera illustration.
The popularity of ebooks extends beyond portability. In most cases consumers will spend significantly less for the ebook purchase than a traditional book. The primary reason for that is you are not paying to have the book shipped to you and you do not have to pay expenses associated with actually printing the book. In essence this is a win/win for both the author and the consumer. The product arrives when you want it, does not typically require sales tax and can be stored for current and future reading in a space saving electronic file.
What is an ebook? A revolutionary way to publish and distribute ideas through a medium that is more accessible to both consumers and potential authors.

Popular Reasons to Choose Fitness Ebooks

There’s no doubt that in the last few years, there’s been a storm of electronic publications hitting the Internet.

These electronic books or eBooks have grown with such popularity, that there’s been an influx of eBook libraries & stores let along traditional publishers switching to digital print because of easier distribution.

With thousands of different eBook topics on the market, health & fitness eBooks have surged in popularity alongside self-help and get rich publications.

The popularity of fitness eBooks has emerged from the demand of fitness enthusiasts using the Internet.

But it’s not just these hardcore fitness goers that are taking advantage of digital advice, many newcomers with specific goals in mind such as weight loss or better eating habits are exploring the net as we speak to purchase eBooks.

Before discussing more about eBooks with regards to fitness, let’s go over the basics of an eBook in case this is all new to you. If you know exactly what an eBook is, feel free to skip to the next section.

Basically, an eBook is a electronic book – a book that you can read on your computer. It’s NOT a physical book. We’ve had a few people order our eBooks and received an email from them a few weeks later inquiring into why it hasn’t arrived in their mailbox!

An eBook is downloaded from the Internet to your computer as a file. Once this file has been downloaded, you can store it permanently on your computer and access it anytime you want. All you need to do is double click on the eBook file and you’ll be able to view the contents.

Most eBooks come available in Adobe acrobat format where you see a pretty good reproduction of a real book. Including cover, figures, charts, tables, table of contents, etc.

An eBook can also be printed easily from your home computer. If your printer is of sufficient quality, you can print a professional eBook and store it into a binder if you don’t want to read material from your computer.

eBooks have proven very popular over the last few years because of the ability to download and view book quality information instantly.

We often get questions from individuals seeking reasons why publications aren’t in the form of a traditional book, or propositions from hawkers claiming they can make us millionaires if we let them have the rights to publish our book.

We’ll there have always been the temptation to sell a physical book but yet again, there are advantages for our eBook readers who are probably reading this article as we speak.

Here are 12 advantages of eBooks in general:

* They’re convenient – if you just need a page or two “on paper” from a book – for example, a recipe from a cookbook, or a procedure from a fitness manual all you need to do is click print from your computer

* Excellent for research and reference – Print out an eBook on 2 or 3-hole paper and put it in a ring binder. This is a much more convenient format than a regular bound book if you may want to write in it and take notes, or perhaps carry just a chapter or two at a time with you.

* In Adobe pdf format (Maximum Fitness eBooks) you see a pretty good reproduction of a real book. Including cover, figures, charts, tables, table of contents, etc.

* You can easily customize the viewing experience (enlarge font size and style, change orientation on device, modify screen contrast)

* If your computer is a laptop or PDA, then your ebooks are portable. You can travel light; your entire library of ebooks is portable. Much easier than lugging around a stack of printed books.

* You can acquire thousands of eBooks almost instantly via the Internet without spending time browsing book stores with their limited titles

* Clicking is easier than page turning as you may have already discovered.

* You can easily add multiple bookmarks and they stay where you put them

* One click from the table of contents can lead you straight to chapters

* Soon you will be able to have your eBook to you by your computer!

* Popularity – Many recent titles are being published as eBooks only

* They’re easy on the environment – they save trees and paper

For those eBook junkies out there on the net, they have caught on to the fact seeking advice from an eBook can be just as or even more effective compared to purchasing a book from your local store.

When you purchase a book, you’ve got the information in one hit and that’s it! If you like the book and you’re eager to feed on more advice from the author you’ll either have to join the fan club or wait until the author’s next publication is released.

However, on the net it’s a little different. For instance, many authors are offering online coaching with the purchase of an eBook. In the case of Maximum Fitness, you don’t only purchase an eBook but you can have access to ongoing communications and advice from the author himself.

“Who better to talk to about the book than the actual author who wrote it?”

A word of caution there are those who feel it’s necessary to release a “Bible” containing pages upon pages of material. When you’re reading through some of these eBooks it’s like the author has dumped ALL knowledge throughout their entire life to please the general population.

While these authors like to prove that they know the most “You’re getting everything we think you should know” in this eBook… they neglect the single most important question – Who wants to read 500 PAGE book on their computer screen!

Unless you’re looking for fiction, most if not ALL eBooks should be relatively short and to the point (around 100 pages). This is what people are after, predominantly when it comes to self-help info such as how to lose weight or improve your fitness.

A concise, step-by-step eBook will go a long way towards motivating someone to improve their lifestyle or fitness habits than a dictionary full of content based on “you can do this, you can do that” type of fluff talk.

When purchasing an eBook, keep this thought in mind:

“It’s not about the quantity of content that counts, it’s the quality of content and how you can go about using that content”

Make no mistake about it, when you purchase any type of material, you want to know that the information you’re getting is as accurate as possible towards the goal you’re aiming to achieve.

The Basics and Advantages of The Ebook

The ebook is a digitally presented format of any printed conventional book which can be read through a personal computer or through a hardware device called a book reader. The inception of such an innovative idea dates back to 1971 when the pioneer Michael Hart, in U.S.A., decided to create through computers storage, retrieval and scanning of texts available in libraries. This resulted in the origin of the first ebook, a copy of the `Declaration of Independence` which later evolved into `Project Gutenberg`. Today it contains over 20,000 free texts and over 100,000 books.
Every month over 3,000,000 books are downloaded. Ultimately this reached mammoth proportions with ebooks flooding the web because of its easy storage on hard drive or disk. Production of ebooks is carried out generally by document scanning or by using robotic book scanners.
Initially the ebooks were confined to specialty topics which were documents, technical manuals or articles on manufacturing techniques with cutting edge hardware. Such ebooks did not create much impact in the market as there was no consensus on packaging, selling or reading. A number of diverse specifications, supported by leading software companies or by independent programmers, proliferated which catered to readers following multiple formats resulted in further fragmentation of the market. At this stage ebook was not a mainstream item.
This, however, did not stop ebook from spreading its domain. It surfaced in the underground markets wherein the ebook publishers distributed those books which were not readily available in the market. Similarly, authors whose books did not find any publishers started offering their books on-line so that viewers were exposed to the literature. Even unauthorized and unofficial catalogues were available in various web sites. And in this manner ebooks began to circulate on-line. Romantic novels were the first successful ebooks as they catered to a large clientele who bought them on-line and enjoyed reading them in privacy.
These incidents caught the attention of major publishers. Around mid June 2001, the acclaimed publishers started delving into this medium and tried to gain from the ebook formats. This led the publishers to establish on-line stores and partnerships with e-reader manufacturers. Today, the electronic hardware manufacturers are also working in tandem with ebook readers to capitalize on the on-line ebook market.
This upsurge of activity by the reputed publishers, electronic companies and independent operators resulted in the development of new selling models. Simultaneously, a more simple and homogeneous format with better reading hardware was created to achieve a global distribution for ebooks. This has unleashed an array of new publishing houses. Today, electronic manufacturers are wooing the ebook readers through new designs while software engineers are developing new reader application for portable electronic gear ranging from hand held computers, smart phones and game consoles.
The twentieth century readers, unaware of the concept of ebook, are now being gradually exposed to this electronic phenomenon. Commuters read ebooks on laptops, hand held computers or on cell phones. Such is the craze of ebooks in Japan that mobile phone novels have evolved where books could be downloaded and read on the cell screen. Sales which were negligible a few years back has crossed 10 billion yens annually (The Economist). At present, consumers can easily access books of their choice ranging from best sellers to new authors or which ever type suiting their reading pattern.
Ebooks reading are advantageous as it is a space saving device of book storage. One CD / DVD can, approximately, store 500 ebooks and are never out of print, which is a common occurrence in conventional books. For researchers such digitized versions are ideal as they display excellent choice of formats enabling speedy cross references. Readers can adjust their reading convenience by adjusting fonts and text sizes and use back lit facility which allows adequate visibility in low light. Unlike traditional books and paperbacks, ebooks need not be hand held, can be reproduced cheaply and are generally inexpensive as it does not consume paper, ink and other resources used in conventional printing.
The basic disadvantage of ebook is that it requires electronic devices for display. The software may not be readily available or free or compatible with the existing computer configuration. Sudden hard disk drive failure or power disruption causes disturbing interruptions. Ebook storage mediums are fragile, the devices are costly and replacement charges could be prohibitive. Finally, and particularly for some publishers, hacking is a perennial danger.

How to Ebook Presented Digitally?

The Ebook is a digitally existing set-up of any printed conventional book which can be read through a personal computer or through a hardware device called a book reader. The inception of such an innovative idea dates back to 1971 when the pioneer Michael Hart, in U.S.A., decided to create through computers storage, retrieval and scanning of texts available in libraries. This resulted in the origin of the first Ebook.At the start the Ebooks were confined to specialty topics which were documents, technical manuals or articles on manufacturing techniques with cutting edge hardware. Such Ebooks did not create much impact in the market as there was no consensus on packaging, selling or reading. A number of diverse specifications, supported by leading software companies or by independent programmers, proliferated which catered to readers following multiple formats resulted in further fragmentation of the market. At this stage Ebook was not a mainstream item. However, did not stop Ebook from spreading its domain. It surfaced in the underground markets wherein the Ebook publishers distributed those books which were not readily available in the market. Similarly, authors whose books did not find any publishers started offering their books on-line so that viewers were exposed to the literature. Even unauthorized and unofficial catalogues were available in various web sites. And in this manner Ebooks began to circulate on-line. Romantic novels were the first successful Ebooks as they catered to a large clientele who bought them on-line and enjoyed reading them in privacy. These incidents caught the attention of major publishers. Around mid June 2001, the acclaimed publishers started delving into this medium and tried to gain from the Ebook formats. This led the publishers to establish on-line stores and partnerships with e-reader manufacturers. Today, the electronic hardware manufacturers are also working in tandem with Ebook readers to capitalize on the on-line Ebook market. This upsurge of action by the reputed publishers, electronic companies and independent operators resulted in the development of new selling models. Simultaneously, a more simple and homogeneous format with better reading hardware was created to achieve a global distribution for Ebooks. This has unleashed an array of new publishing houses. Today, electronic manufacturers are wooing the Ebook readers through new designs while software engineers are developing new reader application for portable electronic gear ranging from hand held computers, smart phones and game consoles.The twentieth century readers, unaware of the concept of Ebook, are now being gradually exposed to this electronic phenomenon. Commuters read Ebooks on laptops, hand held computers or on cell phones. Such is the craze of Ebooks in Japan that mobile phone novels have evolved where books could be downloaded and read on the cell screen. Sales which were negligible a few years back has crossed 10 billion yens annually (The Economist). At present, consumers can easily access books of their choice ranging from best sellers to new authors or which ever type suiting their reading pattern. Ebooks reading are advantageous as it is a space saving device of book storage. One CD / DVD can, approximately, store 500 Ebooks and are never out of print, which is a common occurrence in conventional books. For researchers such digitized versions are ideal as they display excellent choice of formats enabling speedy cross references. Readers can adjust their reading convenience by adjusting fonts and text sizes and use back lit facility which allows adequate visibility in low light. Unlike traditional books and paperbacks, Ebooks need not be hand held, can be reproduced cheaply and are generally inexpensive as it does not consume paper, ink and other resources used in conventional printing. The basic disadvantage of Ebook is that it requires electronic devices for display. The software may not be readily available or free or compatible with the existing computer configuration. Sudden hard disk drive failure or power disruption causes disturbing interruptions. Ebook storage mediums are fragile, the devices are costly and replacement charges could be prohibitive. Lastly, and particularly for some publishers, hacking is a perennial danger.

The Challenges With Ebook Publishing

Browse around the Internet, and you will definitely see how many websites are taking advantage of the literary wave of the future: electronic books. Some websites serve as online repositories of public domain material, offering novels and documents for educational and recreational purposes. Online retailers like Fictionwise and Amazon.com offer downloadable, electronic versions of top selling books, and aspiring writers are taking advantage of the medium to establish readership.
One eBook publisher specializing in erotic romance titles claims to sell thirty thousand eBooks a month! Other small publishers of eBooks are proud to mention how they first published authors who now rank among the hottest sellers today.
For the author struggling to get his foot in the door of the publishing industry, publishing through electronic means may sound appealing. Compared to most traditional print publishers, eBook publishers tend to offer a higher percentage of royalties on net sales and allow for more author input on promotion and cover art. Turnaround time between submission and book release may be shorter, as production may not be as involved. However, as with any industry, there are caveats to consider.
For all the benefits of taking your book to an electronic publisher, there are also disadvantages one needs to realize. Any author preparing to take a manuscript to an editor or publisher should be aware.
Limited distribution
First, let me qualify this section by stating that even if you are fortunate to have a book placed with a traditional print publisher, it is not an automatic guarantee that your book will be on the shelves of every bookstore in the country. True, if your publisher distributes inventory through a third-party vendor like Ingrams or Baker and Taylor, your book will most certainly be available for order by customers and booksellers.
But, given the number of books published each year and the amount of available shelf space in stores, there is sadly not enough room for everybody. When booksellers attend trade shows and study their own sales, they are going to make decisions based upon a book’s salability and the behaviors of their customers. A store that does a whopping business in mystery novels will likely not saturate shelves with computer manuals.
For the eBook author, opportunities for distribution are limited even further. Though some major chain bookstores are dipping toes into the eBook world by offering download versions of books through their websites, it will be years before one finds an eBook kiosk at the local shop. For now, eBook authors must rely upon the online resources available to them. They include direct sales from the publisher, third-party eBook retailers like Fictionwise and Diesel Books, and direct sales of books on CD-ROM at signings and other book events.
The last entry may prove daunting for some authors who must aversion to buying a book on disc, but depending on the event one might be surprised to know how well eBooks sell. The annual book fair connected to the Romantic Times convention, for example, attracts a number of readers willing to make such purchases.
Uphill battle with stigmas
“I would rather read a ‘real book’.”
“All eBooks are poorly edited.”
“eBook publishers will take anything. The books aren’t good.”
“That’s too much to pay for something I can’t touch.”
As somebody who has written and published eBooks, I’ve heard these and many other disparaging remarks about the industry. Suffice to say, it is true that there are a number of dubious eBook companies in existence that typify the above sentiments. Sadly, the shoddy workmanship of said companies threatens to define the industry as a whole, and it is a stigma every eBook author must face when promoting his work.
Let us consider the above statements one by one.
Buying a “real” book: the traditionalist can argue all he wants, but a good eBook is a real book. It is a tangible object in disk form, a visual object that can be read. Most eBook publishers assign ISBN numbers to works and register them with the US Copyright Office and Books in Print, especially if print formats are forthcoming. eBook novels have plots, dialogue, characters, a beginning, middle, and end.
Despite this, there will always exist people resistant to new technology and methods of providing information. It can be argued that curling up with a good book cannot be achieved with an eBook, but it is possible if a person has a handheld reader instead of a desktop computer. As the quality of eBooks rises, so may the number of converts. Until then, eBook authors must face the challenge of selling head-on.
Editing and eBooks: As mentioned before, there are eBook companies that exist mainly as mills, churning out books without thought to editing, formatting, and promotion. Obviously such companies should be avoided. However, as larger companies come to embrace the technology, so comes the careful attention to detail prevalent in the publishing industry. Authors who approach eBook publishers for a possible relationship should research their editing schedules and skills. Yes, most houses do have editors on staff, capable, learned people devoted to polishing a book to perfection. As the industry grows, so too will acknowledgement of this fact.
eBook publishers and acceptance: With some genres, quantity is as important as quality. For the romance industry, it is not uncommon for a publisher to produce twenty to fifty titles a month in order to feed the demand. As romance and erotica are two popular genres among eBook readers, it may stand to reason that publishers will accept everything under the sun in order to meet the demand. Any author published electronically, therefore, may be lumped into an undesirable caste.
This is not always the case. As the industry grows and the demand for books grows, so too will these smaller houses become more selective in choosing works. Already, there are a few eBook publishers that offer low percentage of acceptance. Authors should be aware of this fact, and consider eBook publishing as a “safety net.”
Ebooks and expense: To look at the eBook versions of top bestsellers, one might blanch at the prospect of paying hardcover price for the digital version of the same book. Why fork over twenty-five dollars for what amounts to a computer document when there is something tangible at the bookstore? It should be noted, though, that not all eBooks are this cost prohibitive. Depending upon length and genre, many eBook publishers offer books ranging from two to seven dollars, which is quite a bargain when you consider the rising cost of paperbacks.
Plus, the eBook industry allows for publication of shorter lengths at special prices, which is good for readers who favor novellas over epics.
Though there are many arguments for eBooks in this realm, it may still be difficult to convince new readers to give them a try. Any eBook author should continue to promote the positive aspects of the presentation of their work.
Contract caveats
As with any publisher, it is important to carefully read any contract before signing. An author desperate to sell may only gloss over a contract, and therefore miss some very important items that can affect the future of the contracted work.
A reputable eBook publisher will offer a contract that is friendly to the author and the work. Authors uncertain of contract red flags are encouraged to visit the site of the Electronically Published Internet Connection for detailed information. For an author who is able to contract print rights to a traditional publisher, it should be imperative to research for how long the eBook house has those rights, if they claim them. Often, those rights are contracted in the event the eBook house decides to offer print titles, and some may not be so accommodating if you wish to get out of your contract.
Read every contract you are offered, or have a lawyer read them for you. Ask questions of the publisher if you are unsure of some things.
Regardless of whether or not you decide to take traditional routes in your search for a publisher, always be aware of the pros and cons of every industry. Armed with this knowledge, you will be able to make a smooth transition to publication in any format.

An Introduction to the Ebook

The internet has revolutionized many areas of modern daily life, with information and communication being more accessible and reliable than ever. The world of academia has welcomed the internet, with information including online journals and ebooks being available in a flash. And now the ebook is turning towards the general public, offering a variety of texts in ebook format for the everyday reader.

An ebook is an electronic or digital book. The information is stored in a digital format which is designed to be read by as many different platforms and readers as possible. The electronic book is produced through document scanning using an OCR program which reproduces text electronically to a high quality. Some are only electronically published and so have the text entered into the correct format immediately. The format of the ebook can differ and each format offers its own special features. Electronic books can produce a wide range of effects such as grey scale or colour images, annotations, video and music clips, tables and searchable information. The ebook is an exciting and functional way to produce and read interactive information.

An ebook is made up of e-documents which each make up the pages. It is usually purchased for a low price and is then received immediately. And it is either received through an e-mail or downloaded from the web from a specified link. The electronic book is circulated by publishers, and can be sold in part, in sections or in full. Some publishers provide free samples of them so that readers can familiarize themselves with the format and usability as they are a relatively new concept for the general public.

As with any other product, ebooks are subject to electronic copyright and so can not be copied or passed on to other people. Although they are inexpensive to purchase, they offer many advantages to the publishers. Firstly, the production costs are low as there are no storage or printing costs, and immediate receipt through online delivery means lower prices can be maintained. Also, the sales are direct to the reader and so middle men can be skipped. These advantages make the ebook a cost effective purchase for the reader and so an attractive option.

Ebooks serve a variety of purposes and are produced in a variety of texts such as online magazines known as e-zines, academic journals, comic books, poetry anthologies and novellas. When the ebook first arrived it was initially for non fiction informative texts only, but the popularity and usability has encouraged the ebook to be used much more widely. It is predicted that they will eventually replace the printed book, with book shops only selling celebrity books and independent bookstores becoming obsolete. Amazon is currently leading the way as it holds the biggest ebook library.

The ebook industry is definitely a growing industry. Initially only independent publishers were using the electronic book to publish experimental and new voices in the literary world, taking advantage of the low production costs and simple distribution. This created a wave of expectation and interest and now major publishers are showing interest in the ebook phenomenon. Some electronic publishing is used in addition to printed paper copies for added sales and marketing whilst others are sold solely in electronic format.

The production of ebooks is now subject to the International Digital Publishing Forum which means that a standard is beginning to be set. There has even been an ebook nominated for a literary prize; in 1998 online originals published which was nominated for the Booker prize. ebooks now have their own best seller lists and awards such as the Dream Realm Award for fiction which was established in 2002.

This article is under GNU FDL license and can be distributed without any previous authorization from the author. However the author’s name and all the URLs (links) mentioned in the article and biography must be kept.

electronic ebook



For less than $100 you could purchase a portable ebook device that will allow you to download an ebook and then take it with you when you’re on the subway, train, automobile, job or school.

University students are downloading textbooks in many cases to an ebook reader that will store a variety of texts in a format that is light and easy to carry.

Your home PC or notebook can be outfitted with ebook software that will allow the viewing of purchased ebooks, but when and where did the ebook get it’s start?

In the late 1960’s a post-graduate student named Alan Kay had the concept of a product he describes as, “a portable interactive personal computer, as accessible as a book.” What made Kay’s statement all the more profound is that it was made prior to the development of a personal computer. Nearly twenty years would pass before something similar to his original vision was developed.

Franklin was the first company to provide an ebook type device. In 1986 Franklin launched a fully functional electronic dictionary. This would be followed in the early 90’s by Sony’s unveiling of the Electronic Book Player. This product used CD-ROM technology to provide book material for viewing. The limitations of this product gave way to the eBookMan. In both cases consumers were tied to the purchase of discs or cartridges in order to view book materials.

Other products such as Rocket and SoftBook were developed that actually allowed the first credible downloads of ebooks in the late 1990’s.

Some ebook readers are even made to look generally like a book with an LCD screen. As electronics have become more sophisticated so, too, have the options for download and viewing.

The way ebooks are distributed in portable devices today is generally through portable PC, PDA or other similar devices. Because there is not a standard software platform for all ebooks there may be software that is required for you to read certain ebooks. Since most portable PC devices can easily connect with a PC through a USB cable or docking station it is not especially difficult to download the needed software.

While some of the early generation ebook devices are still available, many consumers find their limitations make them less desirable than a portable PC.

As handheld devices become more sophisticated we are seeing multi-use devices supporting a broad range of communication capabilities. Today it is a rare moment when we see someone without a means of personal communication they carry with them everywhere they go.

In the end, a growing number of ebooks are making the trip in portable fashion.



http://www.google.com

Ebook Creation: How to Find Great Writers for Your Ebook Project

electronic ebook



When you hire for a writer for your ebook, what you are doing is enlisting the services of a ghostwriter. A ghostwriter is a writer who publishes under someone else’s name, with the consent of both parties.

Traditionally, ghostwriters have been and are still today hired by celebrities to write autobiographies when the celebrities are not talented writers. Ghostwriters also sometimes create works for well-known authors, such as Tom Clancy. This practice is done for business reasons, because the author’s name alone will sell the books, no matter who actually wrote them.

Ghostwriters may also write for book series’ that don’t actually have a real-person author. An example of a series written this way is the Hardy Boys series you may remember from your youth. The Hardy Boys cover author, Franklin W. Dixon, does not actually exist. Many romance novel series’ have also been created in this way, where the author name on the cover represents any number or variety of commissioned writers.

With the advent of the Internet and ebooks, today, ghostwriters also write ebooks. When you outsource your ebook to a ghostwriter, you are giving them the job of creating the words in your ebook in exchange for a fee. You still get to put your own author name on the finished product. Ultimately you will own the copyright, and you can sell the ebook as many times as you like. If it sounds like a pretty nice arrangement, it is. It’s all completely legal and commonly done. And you do not have to be a celebrity or Tom Clancy to hire one.

Great things about ghostwriters

Just because a ghostwriter does the writing does not mean that you do not deserve to be the credited author. You will be the originator of the idea, and provide direction to the ghostwriter, so that the written material reflects what you want it to say. You may also create a pen name for yourself if you wish your real name to remain anonymous to casual readers.

Once you hand off the reins to a ghostwriter to prepare an ebook for you, you may never go back and try to write one yourself ever again. A ghostwriter can do so many things for you, from researching to editing. And any writer knows that the process of writing and polishing a book or an ebook takes a significant amount of time. Much more than most readers will ever know. Start-to-finish writing is a large task best left to those who love their jobs, who are willing to spend the time writing and re-writing incessantly until things are just right, and who has talent and experience in the craft.

What they can do

You can outsource more than just rote writing to a ghostwriter. In fact, ghostwriters can be hired to research your topic fully on the Internet or elsewhere. They can then translate your or their research into organized sections and create palatable, conversational paragraphs for your readers. They can interview people that you designate or that they seek out for the ebook.

They can separate the ebook-worthy material from non-ebook-worthy material for inclusion with an eye on what readers are interested in and what you have hired them to write about. In other words, good ghostwriters will stay on the topic as they write and not veer off into irrelevant tangents. It’s actually an art form in itself to be able to insert quips and images that are designed to hold a reader’s interest while quickly and smoothly getting back on track to deliver the information promised by the title and table of contents.

Speaking of the table of contents, an experienced ghostwriter can review rough notes from you and propose a title and table of contents. Ghostwriters can start from notes, organize the material into an outline, generate a table of contents, research and add filling text, make boring information flow like an entertaining conversation, and more. They can basically start with whatever you’ve got to start with and get you from there to a completed ebook.

If you have already tried your hand at preparing an ebook, a ghostwriter can whip your existing draft ebook into sell-able shape. She can review the content, make suggestions, do necessary research, add new sections, repair grammar, or revise any not-quite-perfect portions of the ebook. In fact, it has been known to happen sometimes that one ghostwriter will be hired to edit another ghostwriter’s work. This may be done in a case where you are not satisfied with the result from the first ghostwriter, or can also be done if you just want to polish your product – going on the two heads are better than one philosophy.

She can use a writing style and language that is appropriate for the book. Should it be in first person like this ebook is? Or perhaps it would work better in third person like many reference books are written. Should it be written from a female or male perspective? Ghostwriters will accommodate your preferences, and if you don’t know your preferences, ghostwriters can help you make those decisions.

She can put the ebook into the format that you choose. If you want your pages to appear the size of regular notebook paper (about 8 ½ inches by 11 inches), then the writer can prepare the manuscript to fit. If you like large margins, where the text appears in-between in a narrower column, the ghostwriter can do that. Narrow column ebooks are popular, and easy on the eyes. If you like a blank page preceding chapters, ask for that. For items such as page dimensions, font, and layout, she can make recommendations. She can also, in most cases, provide you the electronic file type that you prefer (MS Word, WordPerfect, Adobe Acrobat, Internet html, or other), or make suggestions to you on format.

Finally, good ghostwriters can write quickly. Ghostwriters cannot perform miracles, but it’s not unheard of to get an ebook done in 30 days when you need it fast. Depending on your need and schedule, you can usually find some who will work even more quickly. It’s nice to allow six weeks, but not necessary.

Where ghostwriters lurk

You can find ghostwriters the hard way or the easy way. The hard way is to locate writing or authoring organizations in cities around the globe, and interview writers until you find one that you believe is qualified to write your book.

The easy way to find a ghostwriter is to go to an Internet site where ghostwriters are hanging out, ready to respond to classified ads. You place an ad for your project, and you wait for bids to come in. Two large sites with gobs of ghostwriter of traffic are Elance and Guru.

A third way is to contact ghostwriting companies directly.

Of the avenues available, I recommend going through one of the large sites that have high ghostwriter traffic. Sometimes these types of sites are called freelancer databases, ghostwriter banks, freelancer job banks, or similar.

Get ghostwriters competing for your ebook

The two large online freelancer databases where ghostwriters lurk that I mentioned above, Elance and Guru, operate in essentially the same way. Basically, you post an ad and wait for responses. You choose a writer from the list of responders, agree on a schedule and fee, and then move on and do something else until your ebook arrives to you in your email inbox.

Both sites maintain catalogs of people who provide freelance services. The Elance catalog has over 50,000 people listed. Some of the people in the catalog, or bank, provide software programming or other service. Not everyone in the bank is a ghostwriter. So when you get to the site, you’ll need to navigate to the area that applies to ebooks and ghostwriting. Although this may take you a few minutes at first, the site is easily navigable once you get your bearings. Let’s walk through Elance.

Go to www.elance.com. From the home page, scroll down to the menu along the bottom of the page, and click on “Marketplace.” From the marketplace page, look to the left hand side of the screen, and from that menu, click on “Writing & Translation.”

In Elance’s writing marketplace, browse through others’ ads to see how they are finding ghostwriters, and roughly what the projects are paying. With a quick browse you can see how ads are written and which ghostwriters have responded, and additional details about the advertisers and the ghostwriter responder.

Placing ads is free as of this writing. The ghostwriters are the ones who pay to review the ads. Isn’t that nice? You will need to “subscribe” however, and get some of your information into the database in order to advertise. This is only fair so that responders know what they are responding to and so that there is trust that payment will be made when the job is completed.

I recommend that you subscribe right away, so that the processing can take place while you’re getting your other pre-work done (selecting a topic for your ebook and creating your ad for posting).

Once you place an ad, writers will begin to post online bids for your project. They may offer to write your ebook for less money than the maximum pay you stated in your ad, or they may offer to write the ebook more quickly than you’ve stated you require. Basically, they start a friendly competition (usually friendly) to get your business. Lots of them will be appealing. That’s because it’s a buyers market – good news for you.

Each responder will provide some background information along with their offer. There will be navigable links you can click on to review their history with Elance, their portfolio, and ratings given by some of their clients. Unsubscribed web surfers will not have access to all the detail that you do on the ghostwriters. Likewise, casual surfers will not have access to all of your ad’s details either. From the bids you get, you read up on the materials available and make a selection.

Once you’ve awarded the project to a writer, you’ll work up an agreement between you and the writer, and arrange payment through Elance. There are agreement templates you can use on the site, and there are recommended methods of paying also. You may want to browse through some of this information early on regarding scheduling and payment, even before you place your ad, to make sure you understand the “fine print.” There’s nothing terrible there that I know of, but read it all anyway because it’s the smart thing to do.

Payment can be made before the writing starts, after the writing is completed, or half before and half after the writing is completed. When you do pay, a percentage will be taken by Elance. This fee is currently less than 10 percent and is considered a finder’s fee. Basically, you won’t pay anything to your ghostwriter or to the databank service until you have actually selected a writer.

Guru operates similarly. You can visit www.guru.com to find the company’s agreements, paying procedures, and finder’s fee amounts. The home page of Guru lists categories of freelancers available. You will want to head directly to the “Writing/Editing/Translation” category list on Guru. Currently, there’s a fee structure at Guru that varies depending on what type of subscription freelancers or service companies have purchased. Some freelancers can list basic skills and respond to some ads for free. Paid members and companies will have higher profiles and be able to bid more frequently. To post a “ghostwriter wanted” ad is free. You will still have the power to peruse the entire catalog and invite certain service providers to bid on your project. The finder’s fees range from 5 to 10 percent, and the finder’s fees are pulled from the buyer and/or the seller at Guru.

Guru is a larger site that has won some awards and has a catalog of hundreds of thousands of service providers in their database. Like with Elance, only a fraction of the service providers are ghostwriters looking for ebook work though. But a fraction of almost 500,000 is a good number.

The information available about each service provider, i.e. ghostwriter, can be compared to information available on vendors on the popular eBay auction site. Histories and rankings on the large sites are readily available for each writer or company you are thinking of hiring. You can see if other clients have been satisfied with a writer’s work, and see how many ebooks a ghostwriter has written through the use of the freelancer bank. These indicators can be very helpful when it comes time to make a selection, and I’ll talk more about how to choose a writer in the next chapter.

There is another freelance database on the web where ghostwriters lurk sometimes called AllFreelance. There, ebook creators have been known to find ghostwriters using a procedure similar to the ones at Elance or Guru. Ads are placed, and freelance writers respond with bids. I don’t like the site myself because of the irritating popups. But, it’s got some traffic. If you’d like to check it out, swing by www.allfreelance.com. But don’t say I didn’t warn you about the popups. I’m a busy man, focused on what I want to get done, and therefore I personally don’t generally return to popup sites (as you may be able to tell by now!).

If you don’t want the project details public

You may not wish to reveal your one-of-a-kind ebook subject or title to just anybody in what amounts to a classified ad. But you still want to attract competing ghostwriters to your interesting project. Here’s what you can do. Both of the freelance database sites provide a mechanism for you to post some information in your ad that only the paid subscribers can see. This is a good way to go, and you’ll see during your initial browse of others’ ads that many advertisers do this. You’ll see a symbol next to the project listing that indicates some of the detail is locked from public view. Already, portions of the ads are hidden from public view, and extra “locking” reduces the visible portions even further.

Also, you can be vague in your ad. There’s no need to list your title, ideas of chapters, or even the precise nature of the subject matter. In your ad, you can call your project a “business ebook,” if you like.

When you hire a ghostwriter, you will of course need to deliver the particulars so that they can do a great job for you. Even then, it’s common to have the writer sign a confidentiality agreement. So, basically, don’t worry too much about someone else seeing your idea before your ebook is done. The threat of an ebook idea or title being stolen is not really that high, although as mentioned earlier, ideas are not copyrighted, so someone could rightfully go running off with your idea. The truth is any reader of your book or related sales web site could swipe your ideas just as easily. Regardless of the risks, try not to deliberate or worry excessively. I’m sure you are busy too, and you have better things to do.

You may wonder why the ads are made visible to the public at all. The sites make all ads available in partial form so that unsubscribed visitors may, by viewing samples, be enticed to become members. Everyone starts as a browser and needs something to browse before making larger decisions.

As you browse, you will surely see that invariably, advertisers get some responses that are outrageous. Offers to write a 100 page book in a day for a few hundred bucks. At this stage, just ignore those, and know that regardless of a few sour grapes, overall the system tends to work.

You can move things along a little in terms of trying to get the type of responders you want. Obviously, offering a legitimate amount of time and pay is one way to attract a good ghostwriter. On Elance, you can peruse the database and select certain writers to invite them to bid on your project. On Guru, you can screen out certain types of people from the list to bid on your project.

Once you get to the list on Elance, follow the site’s instructions to invite certain people to bid on your project. You can either browse through the list line by line, and select candidates you like to invite, or you can do a site search for certain types of qualifications. There’s usually a limit on how many freelancers you can “invite” to bid. Ten or fifteen writers should be plenty though. The sites limit invitees to keep advertisers from mass-inviting the whole list. That would serve no purpose since ads are viewable by all members, but some advertisers would surely mass-invite to be more visible than competing projects. Limiting invitees takes care of that potential problem.

On Guru, you can limit your ad allowing only writers with certain qualifications to bid. Because Guru’s database is so large, most advertisers screen out writers who do not have paid memberships. This, in theory, eliminates fly-by-night writers who are not willing to pay or to maintain a monthly subscription to the service.

On Elance and Guru, most ebooks are outsourced for a flat fee. When I say flat fee, I’m talking about the money you offer to pay the ghostwriter (as opposed to the various percentages and fees taken by the database site). If you choose to, you may, in addition to the flat fee, offer a ghostwriter a per-sale percentage. This is a good-hearted thing to do, since the writer created the work. Even ghostwriters have to live. You are never under any obligation, and most ebook owners don’t offer percentages to their ghostwriters.

Alternative to writer banks

Frankly, placing your project ad into a large database like one on Elance or Guru and getting competing bids is the most efficient way to find a ghostwriter. However, I would be remiss if I didn’t at least let you know that there are some ghostwriters that you can hire directly. I mentioned you could look around in writing organizations, but also, you can go directly to any of the web sites listed in the last section of this book. You will need to do your homework, check references, etc. on any of these ghostwriters, just as you would with ghostwriters on the database sites.

To find more individual ghostwriting web sites, search the Internet for “ghostwriting service,” or “ebook ghostwriters.”

If you hire directly, you will save yourself the finder’s fee charged by the database web sites. However, you will not have access to the competitive marketplace and the ranking information from the large sites. On Elance and Guru, after projects are completed, many clients provide some very valuable and useful feedback on their experiences with the ghostwriters they hired. This feedback is available to future clients and people who are placing ads.

Individuals and companies who provide ghostwriting services but are not bidding for your job through Elance or Guru may charge flat fees, percentages, or per-page rates. Some require partial credit in the ebook. Some of them advertise rates that are rather high compared to the ghostwriter banks, but you may also find some that are comparable, such as www.truetalentmedia.com.

Talk to individual-site potential ghostwriters online to find out their fees, experience, and such. If one can’t help you, he or she may be able to direct you to someone else in their line of work that can.

However you go about finding one of the many ghostwriters that are lurking day and night, for efficiency’s sake, do use the Internet. Post your project on Guru or Elance or both, or initiate contact with an online ghostwriting service. Once you start getting bids from the banks and/or pricing and service information from the individual ghostwriting services, you’ll have decisions to make, and I’ll tell you how to choose a writer in the next chapter.

Some tips on posting your ghostwriter wanted ad

Back to the database sites, posting an ad is simple once you have your topic or title selected. You want to include some particulars, but not all of them at this stage. (Once you negotiate terms with a writer, then you will of course put every item that you require into a contract.)

Your ad should include the following items:

1. Short description of the project. A few lines at most.

2. Maximum amount you are willing to pay. Writers can bid lower than this, but they cannot bid above your maximum offering for your project.

3. Date you will close bidding on your project. Close bidding in a few days or a few weeks. Don’t leave your ad lingering on the site too much longer than that, because it loses momentum. Besides, if you are not getting responses you like, you can always place another.

4. Deadline the ghostwriter will have to meet. Give the writer a month or six weeks if you can. But, if you really need an ebook in seven days or less, then specify that.

If, for example, you’d like to have an ebook written on the subject of how to home school your gifted child, here is some text you might include in your ad.

1. An 80-page or longer ebook covering successful homeschooling techniques to use specifically with gifted children. Research to be done by the writer. Two revisions if necessary.

2. Maximum acceptable bid: $1200.

3. Close bidding date: 12/05/05.

4. Will need completed book within 21 days of job start.

You can specify any other parts of the book you like, but keep your list of requirements relatively short. For example, you may specify that you need a glossary chapter or that you will need drawings and/or photographs included. For an ebook on how to tie your own flies, you may ask that the ghostwriter provide drawings, or you may provide the drawings yourself. The former is easier for you, but will probably drive the cost and delivery time up somewhat.

When you come to an agreement with a writer, you will naturally provide all the other details he or she will need to complete the book. He may need to know what font you would like or what personal details you want included.

It is a good bargain to pay around $1,000 to get an 80-page ebook ghostwritten without drawings, photographs, or cover art included. It is possible to get good ghostwriters sometimes for a tad less. If you offer to pay a maximum of $150 for an 80-page book, you will not likely get a ghostwriter who knows what he is doing. You can advertise a maximum of $1,000 for a 60-page ebook, and you will get some legitimate offers in the range of $500 to $1,000. Although you don’t want to pay a huge amount more than necessary, I do recommend that you offer and pay an adequate amount to get a good ghostwriter. It’s worth it.

My rule is for a simple ebook, I will pay up to $1500. I add more if drawings or photographs are required or if length is greater than 80 pages. My math indicates that I will need to sell roughly 100 ebooks to recoup that money. No problem, since I’m working the marketing and sales end instead of writing the book. And my sales are much higher, generally.

Tell viewers what kind of qualifications you are looking for. Either make the selection on the screen by clicking on the categories provided by the service, or indicate clearly in the text of the ad what type of person you’re looking for.

You will also want to indicate that you may require that the ghostwriter make revisions after you review the ebook. Note this in your ad as well. It is okay to indicate that you would like two sets of possible revisions to be included in the bid. When you negotiate the final terms with the writer, you can specify what types of revisions are included and the timeframes for them to be done.

One thing you do not want to do is to change your mind on what you want after you have already posted your ad. Although posting is free on the ad sites, if you make changes or otherwise renegotiate on terms already established, word will get out. Besides it’s just not a good idea. It wastes your time.

A great way to make sure you’ve included all necessary details, but have not gone overboard with too much detail in the initial stages, is by browsing other ghostwriter-wanted ads Elance or Guru. In ten minutes, you’ll be able to jot down your ad by using one of them as a template.

Posting projects (or, running your ad to find a ghostwriter) requires a little bit of reading time on your end. But once you learn how to post ads the first time, you can repeat the process over and over again with little effort whatsoever.

Do it your way with ghostwriters

Don’t be fooled into thinking that you can have it your way with any other route. To get exactly what you want without writing it yourself, hire a competent ghostwriter. There is another way to sell or give away an ebook without having to write it. I’ll tell you about it and then tell you why I don’t much care for it.

Ebooks that have already been written are available for purchase. The process is often called “ebook reselling.” You can actually buy, and pretty cheaply I might add – sometimes for less than a hundred bucks, a pre-written ebook. With the price, you obtain the license to resell. Then you can sell that ebook as many times as you like for any price you like.

I don’t recommend ebook resales for several reasons. First, you don’t get to create your own personal and unique book. Others will also have resale rights. The very customers you are trying to sell to may be also receiving marketing materials from someone else for the exact same book!

Second, many of these resale ebooks contain marketing information or links to other services which serve the purposes of the original writer and not you or your targeted readership. This is one of the ways that an originator gets by with selling the ebooks so cheaply for resale. He heads straight to the bank whenever a reader that you sold the book to buys one of his offered services or other ebooks.

Third, ebook resale services are heavy-handed with advertising. You can’t even pay a visit to one of their web sites without getting bombarded with popups. Nobody likes over-the-top selling or advertising. In fact, no one likes sneaky, subtle advertising either. If your readers go back to the originating web site, which will most definitely be listed in the ebook, then they’ll be bombarded too. With your own ghostwritten ebook, if you utilize advertising of your own services boldly or subtly, at least the advertising you’re exposing to the readers is for products or services that you will receive compensation for. And then maybe you could resell your book…just something to think about.

Ghostwriting gives you a one-of-a-kind product. In the end, although someone else wrote it, you dreamed it up, and you own it outright. Ghostwritten ebooks, compared to resales, offer maximum flexibility for you to market, revise, advertise, and more. You can actually legally pursue anyone that tries to copy the written work or resell your ebook without your permission. You’re protected by the copyright law. Pay the money to get a unique book created that you have control over. Pay extra to get an excellent ghostwriter if you need to (what I mean is don’t always take the lowest bid necessarily). Then you will be proud to sell your well-written, distinctively-your-own, ebook.

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Ebook Creation: How to Find Great Writers for Your Ebook Project

The Promotional Power in Ebooks

electronic ebook



Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It’s obvious why electronic self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.

Having said that, let’s look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.

For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don’t need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.

Additionally, ebooks are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.

Ebooks are also immediately obtainable. You don’t have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It’s on your computer, ready to be read.

Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.

Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.

Another wonderful quality is that ebooks have no barriers in terms of publishing. You don’t need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software. Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you.

Finally, you have creative control over your ebook. You don?t have to compromise with an editor or the publishing trends of the time. You don’t have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.

How to Use ebooks for Marketing and Promotion

There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.

The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.

Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the saleablity of your ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your product. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers.

No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!



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The Promotional Power in Ebooks